There is no doubt that marketing crafts industries is the biggest preoccupation of the Public Authority for Crafts Industries. It is given the first priority in drawing up plans and conducting studies on such local and foreign markets that enjoy big demands for these industries.

Successful marketing is highly dependent on removing the obstacles related to that sector, such as excess production. This is because production and marketing of crafts industries is closely linked and one cannot pay attention to one aspect and ignore the other. High quality production is the guarantee of marketing. Therefore, the Authority is always keen on educating manufacturers with the necessity of producing high quality crafts for two simple reasons: Firstly, to guarantee that the product can be competitive, thus marketable. Secondly, such craft industries represent eternal historic symbols as they constitute documentary evidence of the cultural and historic elements of the country. They are the ambassador of our deeply rooted civilization abroad.